Baby Noryangjin (Spark Experience Awards 2018 - Silver)

Traditional markets in Seoul provide fresh goods amongst a unique nostalgic setting. The outdated image of these markets, however, fail to attract younger generations away from modern urban marts.
Baby Noryangjin is a nano-sized version of the Noryangjin Fish Market; the largest traditional market in Seoul. Customers can shop for fresh fish in the miniaturised shop while a modern ordering and payment system organises the delivery of their purchases directly from the market. Small business owners in the original Noryangjin market can gain exposure to a younger audience who have a new way to access their high quality goods. This brand new experience illustrates how traditional values and the modern lifestyle can be integrated to meet the needs of contemporary urban life.

Seoul, Korea / 2012,2018
Group Work