Midea: Kitchen, Food and Family

 

MIDEA is an electrical appliance manufacturer based on China. The main business of the company is producing home appliances and commercial air conditioners, and it takes 4th place in Chinese market.
MIDEA wants to improve their user experience and products’ creativity to lead the markets. They also expect to create the next generation of kitchen environment inspired by Korean kitchen cultures. 
Students in Korea university work with MEDIA Guangzhou centre to compare Korean-Chinese User-Experience related to kitchen appliances and suggest usage scenarios for Chinese kitchen.

 

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Guangzhou, China / 2011
Client: Midea
Collaboration